What a contrast to today, when the football supporters are a
mixture of men, women and children, All are all seated, some in luxury boxes,
often wearing the latest club shirt, with players names on display.
So how much has the game changed over the past 50 years, can it
still be called the working man’s game? If it has changed, is that for the
better?
I began attending football matches in the mid-1970s, mainly at
West Ham United’s home ground of Upton Park. The game was certainly different in
those days. Most people were standing, the majority males, often fathers and
sons.
In the early days, as a kid I used to get to the ground a couple
of hours before kick-off in order to get down the front, where you were right
next to the pitch and no one blocked your view.
There was a good camaraderie but these were also the days of
football violence. There could be disruption on the terraces but more often
outside. Away fans would run the gauntlet between Upton Park station and the
ground – about a half mile stretch. A favourite chant from the home fans was: “You’ll
never make the station.” Most did, with the side roads sealed off with police
vans and mounted police everywhere.
The violence in my view was over hyped in the media. Some of the
scenes I witnessed also made me wonder, such as when a police officer on duty
came over and struck up a conversation with an off duty colleague standing
nearby. The gist was there had been a great fight and he had missed out.
One of the most dangerous situations I got caught up in was at the
1975 FA Cup final at Wembley. West Ham beat ~Fulham 2-0 but in the crowd there
was a surge. We nearly got crushed in the rush and but for a couple of men
shouting out that there were kids, we could easily have been trampled.
These were great days for football, the spirit, and the excitement
of the pitch side experience and the almost religious devotion of fans to their
teams.
The writing though was also on the wall for the various tragedies
that occurred over the next decade or so such as Hillsborough, Heysel and
Bradford.
The owners of football clubs really did not give a damn about
fans. Those that go misty eyed over the good old days, as though football clubs
were owned by representatives of the people, who were at one with the fans
really are deluded. If the owners couldn’t make money out of fans they weren’t
interested. Compared to today, the football grounds were prehistoric.
The lack of concern for the fan was well illustrated in the period
that ran up to the Hillsborough tragedy. The football was far more important
than the supporters. So when there started to be pitch invasions, the
authorities reacted by erecting fences. This put the fans in an almost cage like
situation, unable to escape onto the pitch, when there was a trouble. The tragic
events that unfolded at Hillsborough were partly the product of this approach.
The big change in football came about in the early 1990s. The
pressure for all seater stadium and better conditions for supporters were at
least partly fuelled by the perceived hooligan problem and then the tragedies
that occurred. However, the game was also changing big time for the players.
It was not until the 1961 that the players union managed to get
rid of the maximum wage. Up until that time the players really had not been paid
that well at all. Some look back with nostalgia to the days when the players
went to matches on the same buses as the fans. These were the days, when
football was just a game. But a pretty badly paid game all the same.
The abolition of the maximum wage saw footballer’s wages increase.
Fulham’s Johnny Haynes became the first £100 a week player. The stars of the
1970s were well paid for their work. The glamour and commercial opportunities
started to become available, certainly for the big players like George Best and
Bobby Moore. However, what these players earned in the 1970s was small beer
compared to the rewards on offer for the likes of David Beckham in the 1990s
and the stars of today.
The cry sometimes goes up that football is not what it was because
of the money. Money has spoilt the game. There is no doubt some truth in this
view. But from another angle, it is possible to argue that a decent share of
the increased money has gone to those who directly produce the product, namely
the footballers.
The man or woman in the stadium might gasp at the hundreds of
thousands a week that a player may earn but at least it is those who play the
football who are getting the rewards. The Professional Footballers Association has
played a major role in obtaining these increased wages, as it did in organising
the strike that got the maximum wage abolished back in 1961. Arguably the PFA is
the most successful trade union in the land, when it comes to getting a fair
days pay for its members work.
Ofcourse the rising levels of footballers pay is not totally due
to the union, the rise of agents has also contributed. The clubs can no longer dictate
terms to the player. Some would argue the agents have too much power, being
able to unsettle players by fanning interest from other clubs. Equally, they
will make demands on clubs to get a better deal for their player. Perhaps the
agents do have too much power but at least players are seeing a good reward for
their endeavour.
The big jump in wages for footballers really came with the introduction
of the Premier League, with accompanying TV money. TV had played a large role
in football over many years, with Match of the Day a staple of Saturday night
viewing. However, the arrival of Sky as a major TV football promoter totally
changed the dynamic.
TV money has been flooding into football for the best part of the
past quarter century. The boost offered by the most recent TV deal saw the
bottom club in the Premiership last season getting as much as the previous year’s
Champions Leicester.
The advent of the Premier League has certainly seen the position
of football in the national psyche rise. Football is now often headline news
across the media. In the 1960s and 70s, no matter how important the game,
football stories always remained on the back pages and at the end of news
bulletins. Today, football can dominate front middle and back pages of
newspapers and whole news bulletins. Football is big business.
It is the big business element that troubles those who say it’s
not what it was. Clubs owned by foreign
billionaires, some of whom seem to be more interested in piling up debt against
assets, than pursuing the football ethos of the local area.
It can also be argued that the role of the fan has diminished.
Television is the dominant force in football because it is putting so much
money into it. So it is TV companies who effectively decide when games are
played. The fans will accommodate.
The fan tends to be another exploitable commodity. The old tribal
loyalty of the supporter remains but in this day and age it is milked by the clubs
with the branding exercises, constant kit changes and price rises.
Despite all the billions put into football by TV, the price to go
to a game is at a very high level. I often wonder how ordinary working people
of the type who attended football in the 1960s and 70s can attend the game
today. Admission prices have risen well beyond the cost of living over the past
three decades. It is a strange irony that many of those playing the game for £30k
plus a week come from the same backgrounds of those on the terraces, who would
be lucky to earn such an amount in a year. Yet still the fans keep coming.
Take West Ham. Back in the days when I used to stand on the
terraces, the average gate was about 27,000, with the capacity at 39,000. Last
season at all seater Upton Park, the ground was at full capacity of 35,000 for
most of the season. The move to the new London Stadium saw the capacity go up
to 57,000 – season tickets quickly sold out, with all but 5,000 already renewed
for next season.
Working people still make up the hard core of those attending
football matches. Football though has become a fashionable thing among all the
classes. From Princes William and \Harry to former Prime Ministers Tony Blair
and David Cameron everyone has a football team. (Though in the case of Cameron
the devotion appeared superficial, given his propensity to forget which team he
supported.)
There are more families at football matches these days. Girls are
as keen as boys, with female football now really taking off across the world.
(The TV companies have seen the potential for another exploitable source in the
women’s game.)
Football though has come to reflect the business world. The clubs
with the most money, employ the best managers and win the trophies. It was all
becoming a bit predictable but then along came Leicester City. Leicester
famously won the Premiership in the 2015/16 season, with a relatively cheaply
assembled team. There were no huge wages or transfer fees but the players
became imbibed with a team ethic and will to win that saw them brush aside all
of those mulita billion clubs.
Leicester’s victory was similar to that of Brian Clough’s Nottingham
Forest in the late 1970s. Another team of also rans, galvanised to become an
unbeatable force. The Leicester victory and those giant killing efforts staged
by lower league teams in the FA Cup each year prove that football retains its
magic. Whilst most years it is the big money clubs that win everything there remains
that possibility of an upset, a giant killing.
Another complaint is that clubs do not bring through their own
local players anymore. West Ham were well known for developing home grown
talent, a tendency that reached its nadir in 1966 when the club provided three
home grown players for England’s World Cup winning team. West Ham were the last
club to field an all English team in an FA Cup final back in 1975. Today,
though, West Ham have just one home grown player in the side, captain Mark
Noble, with vice chairman David Gold recently warning that it would be
difficult for youngsters to break into the side in the future. However, other
clubs do it, most notably and successfully over recent years have been
Tottenham Hotpsur with the likes of Harry Kane, Deli Ali and Kieran Trippier.
So where there is a will, home grown players can still break through.
It also has to be said that the standard of football today is much
better than in past years. The game is much quicker and the skill content
higher. Foreign players have helped raise those standards. In a funny way the
arrival of so many foreign players in football again mirrors what has been
happening in the wider society. Just as employers in other businesses often can’t
find the skills they require in the domestic market or that those skills cost
too much, so too with football. Clubs have found they can get higher skilled
players for less from abroad. It has been a marked development in football over
the past quarter century that has seen the supply of players from the lower and
non-leagues to Premiership clubs dry up. The top clubs go abroad for talent.
So overall, football has changed over the past 50 years. It has
evolved very much in the way that the society of which it has been a part has
done. The neo-liberal market economy that has dominated society resonates in
football. The insecure contracts, particularly of those in non-playing roles in
football clubs, the foreign players and commodification. Notably, though, the
players have done better than many other workers when it comes to securing the
fruit of their labours. Football does remain the people’s game, some of the
people may be a bit different from those of the post war period but the game is
more popular than ever. The sense of community remains, while the entertainment
value is high. So certainly football is not what it used to be but who knows it
maybe better.
*published in culturematters - http://www.culturematters.org.uk/index.php/culture/sport/item/2544-football
published in Morning Star - 5/7/2017
https://www.morningstaronline.co.uk/a-b607-Is-football-still-the-workers-sport#.WV4AJ6PdWP8
*published in culturematters - http://www.culturematters.org.uk/index.php/culture/sport/item/2544-football
https://www.morningstaronline.co.uk/a-b607-Is-football-still-the-workers-sport#.WV4AJ6PdWP8