West
Ham’s defeat against Burnley last
Saturday sees the team drawn further back into the relegation mire. Something,
they appeared to have escaped a few weeks ago.
The
situation is still retrievable, with another three wins likely to take the club
to safety. Prior to the Burnley game, fans saw that game plus Southampton and
Stoke at home as being the most likely route to that goal.
The
other games include home matches against both Manchester clubs and away games
at Chelsea, Arsenal and Leicester.
The
most dramatic finale ofcourse would see West Ham having to win their final game
at home against Everton, managed by the club’s former boss Sam Allardyce, to
stay up. The dramatic choreography would be perfect, with Allardyce potentially
getting revenge, particularly over West Ham’s owners, who did not treat him
well in his final months at the club.
This
scenario could also see West Ham manager David Moyes relegated by the club
where he made his name as a manager. West Ham fans and owners will be hoping
though they will be safe long before that final game.
The
bad form on the pitch must be a consequence of the turmoil off the
field. There was due to be a march against the club’s owners before the Burnley
game but after meetings with the protest groups concerned this was called off.
However, the discontent quickly resurfaced in the stadium during the game. The
first Burnley goal saw a lone spectator run onto the pitch before being
apprehended with the help of captain Mark Noble. Then another came on set on
planting the corner flag on the centre spot. Hardly a pitch invasion – as
reported in much of the media.
Where
the real protest took place was in front of the director’s box, where a couple
of thousand people quickly assembled. The situation looked as though it was likely to get
out of hand as more and more spectators filled the confined space. Security
staff were nowhere to be seen, with the police sauntering over about 15 minutes
after it all started. The aggression of the spectators was palpable, with calls
for the board to step down. Coins were thrown by some individuals,
The
situation only diffused, when the owners David Gold and David Sullivan left the
directors box, leaving former West Ham hero Sir Trevor Brooking to face the
fans alone.
The
seeds of the fans frustration lie in the move to the Olympic Stadium from Upton
Park and the failure of the club to invest in the team. One fan summarised the
latter situation well when he spoke of the owners talking in grandiose terms
about playing in the Champions League, whilst running the club like they did Birmingham
City, when it was in the lower divisions.
The
owners have certainly failed to lay out the money required for West Ham to
compete in the Premier League. The net spend since the club moved to its new
home in August 2016 has been £29 million. Over the past year the club has a net lay
out of around £13 million.
Much of the
decision making baffles fans, none more so than the failure to sign defenders
in the January transfer window. Indeed, while the team has continued to leak
goals, experienced defender Jose Fonte has been let go for £5 million, whilst
36 year old Patrice Evra has been recruited. Three of the back five are the
wrong side of 30.
Manager
David Moyes, who replaced Slaven Bilic in November, has done a good job trying
to steady the ship. He has been tacticly shrewd with the players at his
disposal, moving the club to within reach of safety.
Whilst
he said nothing publically, the manager must have been pretty aghast to see two
of his strikers leaving in January for around £30 million, whilst one raw replacement was
brought in for £10 million from Preston. The club also recruited Joao Mario on
loan from Inter Milan.
The
move from the old Boleyn ground to the London Stadium was always going to be difficult but in order to make it work the club needed to spend big. If the
club had become a top six competing side, complaints about the stadium would
have reached nothing like the present crescendo. However, in the modern world
of football, to achieve such goals requires the owners to trust their managers
and spend large amounts of money. The owners of West Ham have done neither.
What
it looks like to the fans is that the owners have tied up a nice deal on
the sale of the old ground. The gate receipts have increased substantially,
with the average attendance rising from 35,000 to 57,000 at the London Stadium.
Meantime, the club is getting more than £100 million a season from TV rights.
In effect the club has been a cash cow for the owners.
Fans
increasingly do not think the owners care about the club. The cry goes up that they are only in it for
the money.
In
terms of club management, which comes under vice chair person Karren Brady,
things could also work a lot better. The security problems seen on Saturday
reminded many of the teething problems when the club first moved into the
stadium. Though security is largely the responsibility of the stadium, rather
than the football club.
There
have been PR nightmares punctuating the owners tenure at the club, with the
recent drug test failings and racist comments from later sacked director of
player recruitment Tony Henry damaging the reputation recently.
The
fans have been particularly irritated to see members of David Sullivan’s family
tweeting information about the club out over social media. These type of
happenings, send the message that the owners see the club as their personal
play thing rather than a community based club with a world-wide following.
There
is much that needs to be done to put things right at West Ham. The relationship
between owners and fans has broken down, possibly irrevocably. However, as the
situation at Newcastle, where owner Mike Ashley has been trying - without
success - to sell the club , shows there are not a lot of buyers out there. The
fans are probably stuck with the owners until they decide to call time on the
project.
In
the short term, the aim must be to secure Premiership safety and probably give
Moyes a decent long term contract. He must also be given responsibility for
player transfers, with a substantial amount of money being made available.
If
things turned round on the pitch, then the London Stadium might not seem such a
bad place. It must be hoped for the sake of the club that it can make the new
stadium home because as anyone who has been to the building site that used to be the old ground knows, there is certainly no going back.
The
logistics of the stadium need improving and PR operation tightened. Also the
owners Gold and Sullivan and their families need to take a step back from the
public spotlight. If all of these changes can be made then things should start
moving in the right direction for the club. Failure to do so could see the West
Ham playing to a half empty stadium in the Championship.
published in Morning Star, 15/3/2018 - "Meltdown on and off the pitch"