A few hundred supporters came out to protest, before West Ham’s recent
home game against Everton, about how the club was being run.
The protest coincided with the 10-year anniversary of David Sullivan
and David Gold taking over as owners of West Ham United.
Many fans see the evidence of the riches of the club (and its owners)
growing off the pitch, whilst the playing side has not progressed at a similar
rate. The fact that the club now sits 19th in the Premiership table,
the exact same position it did when Gold and Sullivan took over in 2010 tends
to back up that analysis.
Some 60,000 fans coming through the gate every week. The club sit 18th
place in the Deloitte Football Money League’s top 20 richest clubs in the
world. But on the pitch it seems to be same old same old. Some view the
re-signing of manager David Moyes, after letting him go 18 months ago, as a
further retrograde step.
Much of the criticism of the owners is unfair. They came in at a
difficult time for the club, which was then slipping toward administration. They
effectively bailed it out. Then oversaw the ambitious move to the Olympic
Stadium – a move some fans like, some less so.
They put money behind the managers. Sullivan has pointed out how they
have spent 210.4 million net since moving to the London Stadium in 2016. Part of the problem may have been some of the
managers employed and sacked.
The owners have always been very keen on the great traditions of West
Ham, keen to laud heroes of yesteryear at any opportunity – big adherents of
the West Ham way. Yet one of their early moves upon taking over was to get rid
of manager, Gianfranco Zola, the last manager to actually try to do things the
West Ham way.
Zola was an excellent coach, always keen to bring young players through
and give them their chance. Less at home maybe in the wheeler dealing of the
transfer market but at that time the owners were happy to do that aspect of the
job themselves. Zola’s record over a couple of seasons at the club was pretty
good and with new financial backing promised much.
The first big mistake was getting rid of Zola and bringing in Avram
Grant. Grant managed to take, what was a pretty good squad, with the likes of
Scott Parker, Mark Noble and Thomas Hitzlesperger amongst the ranks, into the
Championship. In his defence, the quite public efforts to replace him for much
of the season, probably wasn’t the best way of motivating the team.
After Grant, came four seasons of relative stability under Sam
Allardyce. He brought the club back to the Premiership at the first attempt,
then stabilised things. However, come the end of the 2014/15,
owners and manager had had enough of each other. A new manager was needed with
the move to the Olympic Stadium pending – someone to take the club to the next
level.
The new man was Slaven Bilic. A fans favourite as a player, Bilic
immediately seemed to hit gold, signing the mercurial Frenchman Dimitri
Payet together with the likes of Angelo Ogbonna, Michail Antonio and Manuel
Lanzini. It also looked like Bilic would give youth its chance giving Rees
Oxford a debut at 16.
Bilic’s first season – the last at the old Upton Park ground – was a
great success. Payet thrilling fans with his brilliance, as the club really did
play the West Ham way. The team finished 7th and was unlucky not to
finish higher. It could also have gone further than the quarter finals of the
FA Cup – unfortunately losing to Manchester United after drawing the first tie
at Old Trafford.
Unfortunately, in true West Ham tradition the dreams began to fade and
die, when the club moved to the Olympic Stadium the following season. The club signed a number of foreign players,
who, with the exception of Arthur Masuaka, proved to be very low quality. The team
crashed out of the Europa League in the qualifying stages.
A stuttering season followed, ending in mid-table mediocrity. The
following season things improved little. Marko Arnautovic, Javier Hernandez and
Pablo Zabaleta came in. Bilic was replaced in November by David Moyes, who got
the best out of Arnautovic and saw the club to safety.
Moyes was then dropped in favour of bringing in former Manchester City
boss Manuel Pellegrini. He was allowed to splash the cash, bringing in nine new
players. The fans liked his attacking, creative way of playing the game. The addition
of Felipe Anderson, revived memories of Payet, with the flicks and creative
genius. Pellegrini though also gave youth its chance, making Declan Rice a
mainstay of the team and giving chances to the likes of Grady Diangana.
The owners had also taken very much a back seat by this stage, following
protests at the game against Burnley in 2018. Pellegrini was the face of West
Ham.
The first season went well, aside of a sorry start that saw the first
four games lost. The team finished a credible 9th. All were hopeful
for the new season with a marquee signing in £45 million Sebastian Haller and
the promising Pablo Fornals (£22 million). However, after a good early start,
that saw the club as high as fourth, the wheels seemed to come off.
Confidence drained from the team, following the 0-4 defeat in the Carabao
Cup against Oxford. Outstanding goalkeeper Lukasz Fabianski then also got
injured, heralding the arrival of Pellegrini favourite Roberto, who turned out
to be a disaster. Roberto’s performances, no doubt contributed to the lack of
confidence that spread through the team.
In the end, as the Premiership trap door, edged ever closer, the owners
sacked Pellegrini. Re-enter Moyes, who again is showing signs of stabilising
things. Many believe Moyes appointment should have been made permanent at the
end of the 2017/18 season but the owners wanted to go for a bigger name. That
did not work, so now Moyes must be given the chance to stabilise the club.
So there have been ups and downs during the 10 years since the Sullivan
and Gold took over. On the upside the club is bigger, particularly off the
pitch. The team has kept Premiership status for all but one season. On the down
side, the club has not achieved its potential. The London Stadium needs a top
six football team, not one struggling at the wrong end of the table or even
outside the top strata.
Whilst there have been mistakes, which the present owners have openly
admitted, I believe there is something that goes much deeper at West Ham. There
has been a record of underachievement and over expectation going back many
decades. Back in the halcyon days of 1966, when Bobby Moore, Geoff Hurst and
Martin Peters were part of the England World Cup winning side, West Ham under
achieved.
A team with such high class talent, should have been challenging for
and winning the League. In reality, the team struggled at the other end of the
table during the late 1960s and early 1970s. John Lyall took over from Ron
Greenwood as manager in 1974. West Ham then won the FA Cup and reached the
European Cup Winners Cup Final in 1976. Another team of outstanding talent, the
last all English team to win the FA Cup. But the owners of that time failed to
invest in the manager and the team. By 1978, West Ham were in the Second
Division. Lyall then created another team that won the 1980 FA Cup and came
back to the First Division in 1981. Ups
and downs followed. The biggest up being the outstanding team of 1985/6, which
almost won the league, with the likes of Tony Cottee and Frank McAvennie. Again,
though the owners did not invest in the team and within a couple of seasons they
were relegated. And so it went on. The Rio Ferdinand, Frank Lampard, Joe Cole,
Michael Carrick, Jermaine Defoe and Glen Johnson generation, who went on to win
hundreds of international caps between them did more for the club’s bank balance
than on the field.
There is something at the heart of West Ham that is not quite right.
The fans really do believe that West Ham won the World Cup in 1966 and have set
everything against that standard since. Yet the reality is, the club has not
won anything for 40 years. The team continues to underperform. Players continue
to arrive at the club, look like world beaters, then relapse into mediocrity.
Moving forward, it must be hoped that David Moyes and his staff can
deal with some of these problems. The team on the field needs to come to match
the growth of the club off – and that
means top six finishes and winning something. The owners seem to have learnt
lessons over the years and continue to do so but the failure to achieve at West
Ham goes way back beyond 2010 – and will take a long time to really overcome.